Historically, fashion entrepreneurs have followed one tried-and-true career trajectory: they worked as a designer and launched their own clothing company. Today, however, the advent of the internet and an increasingly global market mean that an entrepreneur can instead create her own unique formula for success. One inspired idea, combined with a distinct need in the marketplace, can lead to a buzzed-about and lucrative business. From affordable jewelry e-tailer BaubleBar, to social media-driven nail polish empire Julep, to fashion data firm EditD, these six companies are cutting new and exciting paths through the business of fashion. Here, their founders – all brilliant and enterprising businesswomen – share their fascinating success stories.