ASAP Rocky before Rih

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Did ASAP Rocky really put New York on the map, as he claims in his song “ASAP Forever?” This kind of bold claim, not rare in the hip hop world and reminiscent of Tony Montana’s “The World Is Yours” in Scarface, is the subject of endless debates online. But maybe after more than ten years of dominance from the LA and Atlanta scene, he really did put New York back on the map. Rocky, as he’s known to people around him, makes a convincing statement that everything is different, starting with his fashion. If you’re thinking baggy pants, gold chains and XXL t-shirts – if that’s your image of hip hop style, you need to update to 2023. In today’s rap scene, high fashion is in. And no one is better at that than Harlem-born ASAP Rocky. Born Rakim Mayers, Rocky is friends with ex-Dior designer Raf Simmons and has collaborated with GUESS. Like he says in one of his singles, “they gon’ remember the name.”